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Mailchimp: Turn off open and click tracking

Prerequisites

Access to the tracking settings of the relevant Mailchimp campaign and a test address for control.

Open Tracking uses an invisible image and maps opens to contacts. Click tracking also logs links clicked on a contact-related basis. Both options can be deactivated in the Settings & Tracking area. Third-party tracking such as Google Analytics must be checked separately.

Check after the change

Check browser memory and network requests and also view web server, proxy, application and provider logs separately. A single product setting does not automatically cover the entire processing chain.

Basis

The general technical differences between opening and click tracking and necessary shipping data are explained in Newsletter without opening and click tracking.

Reset

If the reduced configuration affects a required function, restore only the relevant setting and then recheck data flow, storage, retention and third-party connections.

Related guides

Sources and verification

This guide is based on multiple current sources. Vendor documentation is not treated as proof that every concrete installation automatically follows the same privacy characteristics.

Important: IP processing is not IP storage

An IP address has to be processed to establish and deliver a network connection. Hosting providers, firewalls or DDoS protection may also process or retain it for a limited time for security purposes. No Logging distinguishes this security layer from unnecessary persistent visitor logging by the website, application and ordinary access logs.

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